SEO Company Scotland – Why You Need SEO

The amount of companies using SEO to improve their ranking in search engine results is rapidly increasing. Why? Because it actually works!

There are so many benefits to hiring an SEO company Scotland, here are some of the main ones:

Large Volumes of People Using Search Engines

There are over 2 billion people around the world who are online, and many use it frequently. A whopping 93% of online activity starts on a search engine. There are 3.5 billion searches per day, which means millions of opportunities to acquire new clients and get new visits to your page.

This is difficult to do, however, if your website is ranking low in the search results as many people won’t click on links past the first page.

Pulls in Quality Traffic That Is More Likely to Convert

A large part of SEO is through the use of keywords. These keywords relate back to your business and are based on what people are searching for.

When people stumble across your website when SEO is in play, they have likely searched for something relating to your business, meaning that they may be interested in a similar product or service. If your website is professional looking and has the right information, you should start to see an increase in sales and leads.

Cost Effective

SEO is one of the most cost-effective methods of marketing, and this is because it’s essentially free. The only thing you need to pay for is hiring an SEO company to carry out the work. It is possible to do it yourself, but there’s a lot to it, and if SEO is done incorrectly it’s a waste of time. Hiring an SEO company Scotland will help ensure your SEO campaign is a success.

Builds Trust and Credibility

Google is a well-established brand and has built up a trust with the people who use it. If Google thinks your website is credible and relevant – relating to your keywords – you will rank higher on Google. When you rank higher on Google consumers are more likely to trust you.

SEO Beats PPC

SEO receives 90% of clicks compared to PPC advertising. PPC is paid for and once you stop paying the ad goes away. With SEO the results are more permanent, and with consistent SEO you could see your website ranking number 1 across multiple keywords.

Trackable

As with all digital marketing techniques nowadays, it’s incredibly easy to track the progress of an SEO campaign. With the help of Google Analytics and AdWords, you can have all the information you could need to dominate the market online.

These are just a small number of the benefits of using SEO. There’s never been a better time to hire an SEO company Scotland.